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Larche Communications Unifies Management of Three Radio stations with Leading SDS Broadcast Management Software

Ottawa, Ontario – November 3, 2008 – Larche Communications of Midland, Ont. has chosen Toronto-based Specialty Data Systems (SDS) Inc., a leading North American provider of broadcast management software, to help the broadcaster efficiently consolidate and manage data for its three radio stations. 

SDS has installed its flagship broadcast management software, SDS Symphony, at Larche Communications radio stations CICZ-FM in Midland, CICX-FM Orillia and CICS-FM Sudbury. Launched in August 2008, the stations needed a powerful, unified technology solution and SDS met the broadcaster’s needs, said Mora Austin, Vice-President of Larche Communications. 

“With its ability to fully integrate, consolidate and manage all of our stations’ data enterprise–wide, SDS Symphony was the best choice for Larche Communications,” Austin said. “The fact that the system is Canadian-made, robust, flexible, extremely user-friendly, and able to be tailored to our particular needs, was equally key in our decision to go with SDS.”  

SDS Symphony provides broadcasters with a common database to integrate sales, traffic, programming, operations, and accounting, enabling instantaneous communication between stations and eliminating the need for data reentry and cross-verification. Information can be shared across departments without the need to re-key information or use paper. Users access information on-line in real-time, filtered and formatted to meet their particular needs, whether they’re programming airtime, booking orders, scheduling promos, producing sales and commission reports or enforcing credit rules. 

“With SDS’s technology, data is always unified and up-to-date, from traffic revisions to bookings to management reports,” said Dave Cole, President of SDS, emphasizing that the system’s two-way flow of data allows for faster implementation, maximizes broadcasters’ efficiency and profits, and reduces costs. 

“SDS understands the challenges broadcasters face in today’s continually evolving technological world,” Cole said. “We’ve created in SDS Symphony a powerful, efficient and flexible solution that gives radio and television broadcasters the automated tools they need to succeed, today and into the future.” 

About SDS

Established in 1993, SDS is a leading provider of broadcast management software, offering a unique unified, on-line approach to sales, traffic, programming, operations and accounting. SDS clients include such major broadcasters as Bell ExpressVu, CanWest Global, Alliance Atlantis, Impulse Media Sales (IMS), World Wrestling Federation Entertainment (WWE), Newfoundland Broadcasting System, Stornoway Communications, Fairchild Communications, and Corus Entertainment

Media information, or to set up interviews: 

Gail Bergman or Indira Tarachandra 

Gail Bergman PR Tel: (905) 886-1340 or (905) 886-4091

Email: info@gailbergmanpr.com