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Campesina Network Chooses SDS, Leading
Specialty Data Systems (SDS) Inc., a leading North American provider of broadcast management software based in Toronto, has announced that broadcaster Campesina Network of Bakersfield, California has chosen the SDS unified technology solution for its six radio stations in California, Arizona and Washington. The radio stations – KMYX 92.5FM in Bakersfield, KSEA 107.9FM in Salinas and KUFW 90.5FM in Visalia, California, KNAI 88.3FM in Phoenix and KCEC 104.5FM in Yuma, Arizona, and KRCW 96.3FM in Tri Cities, Washington – installed the SDS Symphony unified broadcast management software earlier this month. The technology combines data from sales, traffic, programming, operations and accounting, providing Campesina with instantaneous communication between all six stations to maximize the organization’s efficiency and profits. “It became obvious as we did our due diligence on SDS that this was a perfect fit for us,” said Raul Salvador, Chief Operating Officer of Campesina Network, a Spanish-language broadcaster which has been airing popular music and educational programming for the Latino community since 1983. “SDS Symphony provided us with the next generation of software that we needed to help our operation grow while providing corporate with consolidated real-time reports across our four markets.” “What clinched it for us was that SDS is a true end-to-end system with outputs in Spanish,” added Salvador. “We are pleased to offer the multi-language capabilities that SDS provides. Our sales people will be able to enter their own proposals that, once approved, become the actual contract, and our traffic departments are now able to focus on maximizing inventory and maximizing revenue.” SDS Symphony provides broadcasters with a common database to integrate sales, traffic, programming, finance and operations, enabling faster implementation and eliminating the need for data reentry and cross-verification. Customized for both radio and television broadcasters, the system allows a two-way flow of data that can be shared across departments without the need to re-key information or use paper. With SDS, users access information on-line in real-time, filtered and formatted to meet their particular needs, whether they’re programming airtime, booking orders, scheduling promos, or producing sales and commission reports. “Whether broadcasters have one radio or television station or multiple outlets in diverse geographic locations, SDS helps unify their operations,” said Dave Cole, President of SDS, emphasizing that the technology gives broadcasters the automated tools they need to maintain market share, reduce redundancies, increase revenue and lower costs. “Particularly in a challenging economy, broadcasters need to operate as efficiently as possible and our system makes this possible,” Cole added, explaining that “traffic revisions are communicated instantly, sales representatives have real-time access to booking availability and can provide immediate booking confirmations, management reports are always up-to-date, and credit rules can be enforced in real time.” Established in 1993, SDS is a leading provider of broadcast management software, offering a unique unified, on-line approach to sales, traffic, programming, operations and accounting. SDS clients include such major broadcasters as Bell ExpressVu, CanWest Global, Alliance Atlantis, Impulse Media Sales (IMS), World Wrestling Federation Entertainment (WWE), Newfoundland Broadcasting System, Stornoway Communications, Fairchild Communications, and Corus Entertainment. More information can be found at www.sdsunified.com. Media information, or to set up interviews: Gail Bergman or Indira Tarachandra Gail Bergman PR Tel: (905) 886-1340 or (905) 886-4091 Email: info@gailbergmanpr.com
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