Return to SDS News Articles

SDS News

CHIN Radio International Chooses SDS, North America’s

Toronto, Ontario – November 19, 2009 – Specialty Data Systems (SDS) Inc., a leading North American provider of broadcast management software based in Toronto, has announced that broadcaster CHIN Radio International of Toronto has chosen the SDS unified technology solution for its three radio stations in Ontario. 

The integrated solution, called SDS Symphony, has been installed at radio stations AM1540 and FM100.7 in Toronto, and FM97.9 in Ottawa-Gatineau. The technology – used by radio stations, television stations, and cable networks across Canada and in the U.S. – combines data from sales, traffic, programming, operations and accounting, providing CHIN Radio with instantaneous communication between all three stations. 

CHIN Radio – which provides multilingual programming in more than 30 languages –  was searching for a cost-efficient and adaptable framework for its operations, and found what it needed in the SDS Symphony Traffic, Sales and A/R system, said Theresa Lombardi, Vice President and General Manager of CHIN Radio International.  

“The challenges our traffic and copy departments must meet on a daily basis needed to be addressed with a more flexible broadcast management software solution that is able to integrate with our audio system and give our sales department better inventory and booking technology,” Lombardi said. “SDS has been able to adjust their system to meet our preferences. It’s not a ‘one-size fits all’ attitude at SDS. They are delivering on their promises and we are very pleased to be part of the SDS Symphony group of broadcasters.” 

SDS Symphony – a multilingual system – provides broadcasters with a common database to integrate sales, traffic, programming, finance and operations, enabling faster implementation and eliminating the need for data reentry and cross-verification. Customized for both radio and television broadcasters, the system allows a two-way flow of data that can be shared across departments without the need to re-key information or use paper. With SDS, users access information on-line in real-time, filtered and formatted to meet their particular needs, whether they’re programming airtime, booking orders, scheduling promos, or producing sales and commission reports.

“The technology gives broadcasters better clarity and control of their information,” said Dave Cole, President of SDS, emphasizing that the technology enables broadcasters to operate more efficiently and cost-effectively, and reduce redundancies. “SDS Symphony also provides the automated tools needed for broadcasters to easily adapt to changes in the marketplace as well as to their own future requirements.”

Established in 1993, Toronto-based SDS specializes in developing a proven, unified approach to broadcast sales, traffic, programming, operations and accounting. SDS, a mid-sized company with more than 150 television and radio station clients representing a billion dollars in advertising revenues, is independent of broadcaster ownership and remains an agile and customer-focused company.

 Media information, or to set up interviews:  

Gail Bergman Gail Bergman PR

Tel: (905) 886-1340

Email: info@gailbergmanpr.com