
	Stornoway Communications “SDS software provides efficiency right from the program scheduling to handling advertising sales to generating the traffic logs..." [Read More]
	Canal Évasion “With its ability to fully integrate, consolidate and manage all of our station’s data in a user-friendly way, SDS’s broadcast management system was the best choice for Canal Évasion” [Read More]
	MZ Media "It is like moving from Pong to Playstation 3" [Read More]

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Canada's Leading Supplier of Broadcast Management Software, Specialty Data Systems Inc., Launches New Solution for Radio

Toronto, Ontario – June 7, 2006 – Specialty Data Systems (SDS) Inc. of Toronto, a leading North American provider of broadcast management software, has announced the expansion of its unique broadcast system to the radio market.

The widely-used SDS eBroadcast system – the first proven all-in-one broadcast management system, enjoyed by cable and conventional television broadcasters across Canada and in the
U.S. – is now available to radio stations. Called SDS eBroadcast Version 3, the system is the first unified broadcast system for radio, offering a unified approach to sales, traffic, programming, operations and accounting, and enabling a two-way flow of data to be shared across departments. Eliminating the need to re-key information or use paper, the SDS system provides users access to information on-line in real-time, filtered and formatted to meet their particular needs, whether they’re programming airtime, booking orders, scheduling promos, or producing sales and commission reports.

For broadcasters with both radio and TV stations, SDS eBroadcast Version 3 enables ROI to be increased by providing the ability to run both radio and TV on the same system, and delivering combined up-to-the-minute reporting for all stations.

The first radio station to benefit from SDS eBroadcast Version 3 is Canadian station OZ-FM Radio, based in St. John’s, Newfoundland – a contemporary hit station with the largest audience of any St. John's-based FM station.

The key benefits of the SDS eBroadcast system to radio operators – as with cable and television stations and networks – is that the system gives broadcasters the automated tools they need to maintain market share, increase revenue and reduce costs in an environment that is in constant flux, explained Dave Cole, President of SDS.

“SDS offers radio broadcasters the opportunity to operate more efficiently, reduce redundancies and better deal with the technological changes that challenge the industry,” said Cole. “The system actually enables radio operators to use technology to their advantage, to deliver a consolidated solution that helps them win.”