Traffic unifies operations into one paperless system which includes Programming, Order Entry, Log Edit, Copy, and Invoicing. Seamlessly share information between Traffic, Sales and Management teams.
By example, Contract Revisions, Avails and Preemptions made by Traffic are sent to Sales or to a mobile device, where AE(s) can negotiate with agencies and advertisers in real-time. Similarly, revisions from AE(s) flow back in the same manner for Management approval, and then onto Traffic for final approval and Log scheduling.
Traffic Managers are empowered with SDS Traffic to break away from paper heavy and cumbersome processes. For example, Break formats or “clocks” can be modified in seconds to accommodate last minute format changes for sports programming, rain delays or unique holiday formats. Fine tuning of the daily log is done with an intuitive click and drag functionality and then sent to various Master Control and Automation systems for airing which includes Electronic Log Reconciliation (Play list vs. As-run).
SDS Traffic completes the cycle with SDS AR and interfaces to General Ledger (GL) financial software such as ACCPAC, Platinum and Microsoft Great Plains.