Toronto, Ontario – April 11, 2016 – Centralized radio station operations was what leading Canadian broadcaster Group Attraction Radio, was looking for to increase the efficiency of its operations. The Quebec based company found the solution in an innovative, unified broadcast management system provided by Specialty Data Systems (SDS).
Group Attraction Radio has installed SDS’s flagship broadcast management software, SDS Symphony, at all of its radio stations. The software centralizes information, across all departments and all markets.
“We had been working in a semi-manual system previously which made it very difficult to work efficiently”, explained Marc Thibault, Director of Finances, Radio Division. “Redundancy of data entry and effort was commonplace, so we needed a better way.” Thibault said.
SDS Symphony provides broadcasters with the ability to instantaneously share information between various markets, stations and departments – from CRM, sales, traffic and programming to operations and accounting – eliminating the need for data re-entry and cross-verification.
“Now with Group Attraction joining SDS, over 425 stations across North. America have partnered with SDS and we are proud to have the team from Group Attraction as a customer. With our bilingual support team, the users at Group Attraction have been able to learn SDS in their language. This is another commitment that SDS has to our partners in French Canada. I am confident that our SDS Symphony product will yield better clarity and control of their business,” said Dave Cole, President of SDS, explaining that the result is a more efficient and streamlined operation.
“Now, with SDS, we have streamlined administration, simple and efficient enterprise reporting and rapid process improvement,” Thibault said.
Established in 1993, SDS is a leading North American provider of broadcast management software, specializing in the development of a proven, unified approach to broadcast sales, traffic, programming, operations and accounting. A mid-sized company with more than 425 television and radio station clients representing a billion dollars in advertising revenues, SDS is independent of broadcaster ownership and remains an agile and customer-focused company. For more information, visit www.sds.ca.