As Radio evolves, so too does SDS Symphony, providing the best media management system for leading broadcast companies.

We work with you to seamlessly integrate SDS Symphony into your processes and create great cost savings across all departments. SDS delivers the best solution for your bottom line.

Make managing your stations easy with the unified suite of applications comprising SDS Symphony: Sales, Traffic, CRM, Creative, Programming, A/R and Reports. Connect all facets of your business in real time and keep everyone on the same page: Ad sales, inventory, production, scheduling, invoicing, commissions, and much more.

One vendor. One solution. Get Unified with SDS Symphony!

Learn more about the difference SDS Symphony can make for your business!

Save Time

  • Fast and easy electronic workflow across all departments/stations eliminates rekeying of data.
  • Automated reports sent to your phone for the answers you need.. RIGHT NOW.
  • Rolled up customer snapshot at a glance from Sales, Traffic, A/R and CRM.
  • Bridge the gap. Work from anywhere with an internet connection.
  • Electronic buyer and management approval takes the sales pitch to the broadcast contract in minutes.

Save Money

  • Time is Money. SDS Symphony saves both.
  • Centralized operations gets more done with less resources.
  • Proposals, Contracts, Account briefs, Reports, Invoices etc. are sent electronically eliminating paper and postage.
  • Cross-verification of information reduces costly human error.
  • One centralized solution reduces IT hardware costs and extends longevity of computer equipment.

Fix the Disconnect

  • One system across all departments keeps everyone on the same page.
  • Electronic Buyer, Management and Business Manager approval ensures who approved what and when.
  • Know the current price of the inventory you have before you sell it.
  • Employee turnover impact is minimized with all account information stored in one place.
  • One end-to-end solution provides your teams with the right tools at the right time.

Knowledge is Power

  • Teams are empowered with seamless flow of information across all stations and all markets.
  • Accurate and easy-to-understand REAL-TIME avails reports by spot length, day part or program.
  • Finally… A unified CRM system written for broadcasters is included with the SDS Symphony system.
  • Stop overdue accounts or questionable business BEFORE it becomes a problem.
  • Automated business performance alerts sent to mobile devices when defined revenue thresholds are crossed.

Unify with SDS Symphony

SDS Symphony is a strategic enterprise-wide software solution that delivers Clarity, Control, and Results. All departments have access to the same data in real-time, across multiple stations and media properties, allowing for maximized efficiency gains, greater inventory control, and a demonstrable ROI.

SDS Traffic

SDS Traffic unifies operations into one paperless system which includes programming, order entry, log edit, copy and invoicing.

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SDS Sales

SDS Sales saves you time and make more sales with custom email presentations, electronic buyer and management approvals and a formal broadcast contract email in minutes.

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SDS Creative

SDS Creative co-ordinates the work of your creative production team, with Traffic, Sales, and Management.

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SDS CRM unifies real-time information across all departments to equip your team with the most accurate and relevant information possible.

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SDS Reports

SDS Reports powerful reporting engine equips your managers with real-time enterprise-wide data to make informed decisions, increase sales, manage inventory and maximize revenue.

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SDS AR’s simple-to-use and powerful features allows quick management, research and report generating.

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Unify your Radio operations with SDS Symphony