SDS Introduces SDS Creative

Toronto, Ontario – September 2017 –Specialty Data Systems (SDS) today announced the release of SDS Creative, an advanced media production module. SDS Creative joins the existing components of SDS Symphony: SDS Sales, SDS Traffic, SDS CRM, SDS Programming, SDS Reports, and SDS A/R, in providing media companies with a complete media management system.

SDS Creative works across radio, television, and digital platforms in any environment, from large multi-market broadcast groups to locally-operated stations. As a unified component of SDS Symphony, SDS Creative is uniquely able to integrate the commercial production process with other media departments including Traffic, Sales, and Management. SDS Creative is fully scalable, with customized workflows and multi-tiered security.

“SDS Creative is the latest offering in SDS’s mission to anticipate and deliver the most powerful tools possible. Based largely on input from our current and prospective client base, SDS Creative was built to be dynamic enough to suit any media environment,” said Dave Cole, President of SDS. “SDS Creative closes the loop, fully integrating the activities of production personnel with their colleagues in Traffic, Sales, and Management.”

With SDS Creative, everyone is on the same page, eliminating the need for 3rd party solutions. Deadlines are flagged and tasks are managed for everyone: writers, producers, talent, traffic, and sales. Electronic approval routing allows creative to get to air faster, while automated email notifications and transparent workflow tracking encourages departmental accountability. SDS Creative features a rich script editor and every revision of a script is stored for a truly paper-less experience.

SDS Symphony is a uniquely unified suite of enterprise software for Radio, TV, and Internet Broadcasters. Built around a centralized database, SDS Symphony delivers Clarity, Control, and Results by focussing on efficiency and giving all departments instant, easy access to information across markets, stations, and media properties. Established in 1993, SDS is a leading North American provider of broadcast management software, specializing in the development of a proven, unified approach to media management. With more than 500 television, radio and digital station clients representing a billion dollars in advertising revenues, SDS is independent of broadcaster ownership and remains a responsive, agile, and customer-focused company.