SDS Sales Introduces Seamless, Real-Time Access to Nielsen Respondent-Level Data for Radio

Toronto, Ontario – January 2017 – Specialty Data Systems (SDS) announced the release of SDS Sales’ fully integrated access to Nielsen respondent-level data. SDS Sales now has a direct link to the Nielsen data engine, enabling real-time updating of sales proposals and bookings with Nielsen audience data.

Now, when building an order in SDS Sales, line-level edits directly query the Nielsen data to automatically update rating, audience, CPM, CPP, and reach/frequency numbers. As days and hours are customized and spot times are adjusted, the audience data reflects these revisions in real-time. The introduction of this feature establishes SDS Sales as a one-stop solution for building pitches, estimating audience reach, and entering buys, eliminating the need for multiple systems or redundant data entry.

Harnessing the power of Nielsen’s data engine is yet another example of SDS’s dedication to help clients save time and make more money by maximizing every spot and every dollar. “SDS strives to consistently deliver the tools broadcasters need to stay one step ahead in today’s increasingly competitive marketplace. We are committed to continuously enhancing our products with time-saving features to optimize the user experience,” said Dave Cole, SDS President. “SDS’s integration with Nielsen speaks directly to our ongoing commitment to providing effective, powerful business software to our clients.”

Established in 1993, SDS is a leading North American provider of broadcast management software, specializing in the development of a proven, unified approach to media management. SDS Symphony includes SDS Sales, SDS Traffic, SDS CRM, SDS Creative, SDS Programming, SDS Reports, and SDS A/R, all thoughtfully designed to work together seamlessly across your entire enterprise. With more than 500 television, radio and digital station clients representing a billion dollars in advertising revenues, SDS is independent of broadcaster ownership and remains a responsive, agile, and customer-focused company. For more information, visit