SDS President and founder Dave Cole started out over 40 years ago as a media sales executive. At the time, desktop computers were becoming more commonplace and Dave recognized the impact new technology could have in reducing the time it was taking to create or revise media advertising proposals. It was then that Dave decided to upgrade his own computer programming skills and write his first media application, ’SDS Sales’.

While proud of how much SDS has grown over the years, Dave and his team are not interested in reflecting or looking back. That’s because everyone at SDS is too busy continually looking forward for ways to help their diverse range of broadcast clients.

A Canadian firm based in Toronto, SDS (Specialty Data Systems) now produces a fully unified suite of enterprise software for radio, television, and digital media. Collectively called SDS Symphony, the component applications are unique within the industry, and include Sales, Traffic, CRM, Creative, A/R and Reports for TV, Programming.

SDS Symphony runs on the same database, meaning everyone in every department is looking at the same data, subject to user rights. This all-in-one application suite is designed bottom up to work together, and greatly improves the management, operations, and bottom line to over 500 radio and television stations and on-line portals across North America.

The foundation of SDS’s success is based on listening to our clients. Through this direct collaboration, we implement solutions that streamline workflow, consolidate departments, and, through the application of AI to sales and inventory, increase revenues.

It’s these qualities of being scalable, agile, and eager to innovate which makes SDS stand out from their competitors, and resulted in SDS being ranked #1 by the Traffic Directors Guild of America’s final survey.